In short, Feedblitz is a business (it’s not free like Feedburner) but it also operates like a business, and that’s a worthy trade-off for us. When we learned about Feedblitz’s capabilities as they relate to our valuable feed, we were intrigued. We want to know where our subscribers are coming from and who they are so we can provide the most valuable content. For a blog that has more than 16,000 subscribers, unreliable numbers aren’t good enough for us. Why We Switched from Feedburner to Feedblitzįeedburner’s blog statistics have historically been known as unreliable and varying. Some bloggers claim that their RSS feeds are not updating at all anymore.Īt Convince & Convert, we didn’t want to wait around speculating any longer, so we made a switch. What little support documentation Feedburner had isn’t being updated.

Six years after its acquisition, it looks like the popular RSS feed delivery service Feedburner may be the next to fall. The State of Feedburnerįeedburner is a free service purchased by the fine folks at Google, who have a history of sometimes killing off or rolling up useful software.

If you can’t view statistics, you can’t measure your progress, and if you can’t measure your progress, you can’t monetize your results. Why? Without a feed delivery service, there’s no way for you to see who has subscribed to your RSS feed and where they came from, not to mention you’re unable to support subscription by email. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option. Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike.

What is feedburner